View and manage comprehensive campaign details like the campaign’s objective, status, type, expected responses, cost of campaign, campaign start date and end date.
Create target lists for your campaigns by importing prospective customers from your leads, contacts, and accounts, or quickly adding them as your target contacts.
Monitor your CRM campaigns in real time to know which links were clicked by which prospect.
Add/update documents for each campaign and maintain a central repository of documents for all your marketing campaigns to help you organize and gyrate your sales force.
Export your campaign list in multiple file formats like .pdf, .csv and more. You can even customize the format of the files by defining templates before exporting them.
The aim of campaigns is to achieve closed-loop reporting, which helps with campaign management. With Campaigns you can capture campaign details, the audience you have targeted, the leads and contacts that have responded, and the converted opportunities/leads/contacts lists. Campaigns can be used as a direct mail program, and for seminars, printing advertisement, emailing, and many other types of marketing initiatives. You can run email marketing campaigns and monitor the effectiveness of your marketing campaigns in real time.